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內容簡介: Principles of Marketing: An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of Asian marketing.

While providing the most up-to-date marketing coverage, this book also makes learning about and teaching Asian marketing easier and more exciting for both students and instructors. Marketing is presented in a practical, exciting, and easy to digest manner. The text is filled with interesting examples and stories about real companies and their marketing practices. Moreo博客來ver, 博客來網路書局the integrated, cutting-edge teaching and learning package gives instructors the power to customize students' educational experience.

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Principles of Marketing An Asian Perspective超級強品好書推薦博客來網路書店

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作者： Kotler 新功能介紹
出版社：新月新功能介紹
出版日期：2005/02/28
語言：英文

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